What is an SEO analysis?
An SEO analysis is a systematic review of everything that affects a website's visibility on Google: technical setup, content, internal structure and link profile — benchmarked against the competitors that actually rank. The result isn't a grade but an action list: what's broken, what it costs you in visibility, and in what order it should be fixed. The terms SEO analysis, SEO audit and SEO review are used interchangeably in the industry — it's the same service.
New to the field? The basics of how Google ranks pages are explained in What is SEO?.
What's included — and what do we find?
The audit covers four parts. Here's what typical findings look like in each:
| Part | What we review | Typical finding |
|---|
| Technical | Core Web Vitals, indexing, crawl, redirects | Slow LCP on mobile; pages accidentally blocked from the index |
| On-page | Title, meta, H1–H6, schema.org, internal linking | Duplicate title tags; service pages without schema markup |
| Competitors | Keyword gap, content depth, SERP features | A competitor owns 40 keywords you don't even have pages for |
| Links | DR, relevance, anchor texts, toxic links | The link profile is fine — the problem sits in the content (most common) |
How much does an SEO analysis cost?
With us: 6 000 kr fixed price, regardless of site size up to a couple of hundred pages. On the market, prices range from 5 000 to 30 000 kr — and at the upper end you're often paying for a sales pitch ahead of an expensive monthly retainer rather than for a usable report. Our audit is a standalone product: the report is written so anyone with basic technical skills can act on it, not just us.
What the report looks like
- One-page summary — the 5 most important findings and the expected effect of fixing them
- Action list prioritised P1–P3 — P1 blocks visibility and gets fixed first, P3 is fine-tuning
- Technical appendix — every issue with URL, screenshot and a concrete recommendation
- Keyword and competitor data — gap table with volume and difficulty per keyword
- Link profile review — what to keep, build and possibly disavow
After delivery we go through the report together for 60 minutes. Your developer can work directly from the technical section; a good starting point for self-study is our technical SEO guide.
Six issues we find in almost every analysis
- Duplicate or auto-generated title tags — Google then picks what to display on its own, often wrongly
- Slow LCP on mobile — the page feels fast on office wifi but loses visitors (and rankings) on 4G
- Thin service pages — 150 words don't compete with pages of 1 500; the page exists but never ranks
- Incorrect canonical or hreflang — pages compete with themselves or show up in the wrong language
- Important pages without internal links — Google finds them late and values them low
- No schema markup — your competitor gets FAQ rows and stars in the search results, you get a blue link
Fix it yourself, or let us do it?
Both work — the report is written for it. If you have a developer, or the time to work through the P1 list yourself, you don't need to buy anything more from us. If you'd rather have ongoing help with fixes, content and link building, there's full-service SEO from 10 000 kr/month — and the audit fee is deducted from your first month. Examples of what the right fixes deliver are in our client cases.
Not sure whether you need a full audit? Book the free mini analysis — 30 minutes, your 3–5 biggest obstacles and an honest verdict. Sometimes the answer is that you don't need to buy anything at all.