with measurement that holds
Since August 2026 ads have been shown in ChatGPT in Sweden as well. We set up the account, the campaign and the measurement for a fixed one-off price, so you can see what the channel actually gives you.
One fixed price for the whole setup. We take no percentage of your ad budget and tie you to no monthly fee.
one-off
one-off
* All prices excl. VAT. You pay the ad budget directly to OpenAI. The minimum daily budget is set by OpenAI and currently corresponds to roughly 165–240 kr per day depending on the account currency. OpenAI has published no minimum amount in kronor. Conversions API and new landing pages are quoted separately, hourly rate 900 kr.
We register the ad account in your company name, build the campaign and set budget, geography and bids. OpenAI requires a legal name, a company registration number and a payment card.
ChatGPT Ads has no keywords. Instead you describe the conversations where the ad should appear. We write those descriptions and adjust them during the test.
Headline 50 characters, text 100 characters, image from 256 x 256 pixels. We write variants that stay inside the limits without losing the message.
OpenAI pixel, conversion event, UTM tags and reconciliation against Google Analytics 4, so that the numbers in Ads Manager can be trusted.
We review the page the traffic lands on. When a click costs 30–50 kr it is the page, not the campaign, that decides whether the money turns into customers.
We go through what the channel gave and recommend continuing, changing or shutting it down. The last one is a valid answer too.
Four steps from the first conversation to a decision based on your own numbers.
We look at your niche, your margins and your current advertising and tell you straight whether ChatGPT Ads is worth testing for you. Thirty minutes, no obligations.
Account, campaign, context hints, ads and measurement. Delivery time 3–5 days from the moment we have access and the material.
The campaign runs on the budget you decided. We watch the spend and the delivery but do not rebuild the structure without reason: the data will not be large enough for that.
We go through the outcome together. You continue on your own, add ongoing management or shut the channel down.
The setup is done by Bohdan Yavorskyi, who founded SynligWebb and has worked with advertising, search engine optimisation and websites for small businesses in Stockholm for ten years. No handover to a junior after delivery.
ChatGPT Ads is a new channel for everyone, us included. That is why this is a fixed-price test with a clear decision after four weeks, not a contract that rolls on by itself. If you would rather build paid traffic where the volume already is, start with Google Ads.
Bohdan YavorskyiFounder and advertising consultant
More about SynligWebb →Since 24 August 2026 ads have also been shown in ChatGPT in Sweden. They sit apart from the answer, are marked as sponsored and are shown to users on Free and Go. Anyone paying for Plus, Pro or Enterprise sees no ads at all. According to OpenAI the ads are not supposed to affect what the answer says. How you appear organically in ChatGPT is a different question, which we cover in is your company visible in ChatGPT.
The campaign structure resembles Google Ads, but the levers are different. The most important difference is that keywords do not exist. Instead you write context hints: short descriptions of the conversations where the ad should be able to appear. The matching is not exact, and you never get to see which conversation led to an impression.
| What you control | What does not exist |
|---|---|
| Objective: clicks, reach or conversions | Keywords and a search terms report |
| Country, region and postal code, with exclusions | Demographic filters |
| Daily budget, start and end dates | Reporting below country level |
| Max bid per click, or automatic bidding | Personalisation on user history inside the EU |
| Context hints in free text | Insight into the conversation that triggered the ad |
| Own customer lists from 25 000 matched users | Ready-made interest audiences |
Since there is neither a search terms report nor any insight into the conversations, your own measurement is the only feedback you get. It therefore has to be in place before the first krona is spent: the OpenAI pixel, the conversion event, the cookie consent and the UTM tags. In one small American test Ads Manager reported 53 clicks while Google Analytics 4 recorded 35 sessions. A gap of that size is enough to make a working campaign look like a failure, or the other way around.
We have no client case in this channel yet, and therefore promise no numbers. What we sell is a correct setup and an honest evaluation after four weeks. If the evaluation shows that the channel does not carry, we will say so.
Users on ChatGPT Free and Go. Anyone paying for Plus, Pro or Enterprise sees no ads. The ads are shown apart from the answer and are marked as sponsored, and according to OpenAI they are not supposed to affect what the answer says.
There are no keywords and no search terms report. Instead you describe in free text the conversations where the ad should be able to appear, and the matching is not exact. You never see which conversation triggered an impression, and reporting cannot be broken down below country level. The volume is considerably smaller than in Google, while the traffic that does come through often has higher intent.
Ad account and campaign, context hints, 2–3 ads within the limits of the format, the OpenAI pixel with a conversion event, UTM tags and reconciliation against Google Analytics 4, plus a review of the outcome after four weeks. For new clients it also includes building the measurement from scratch on your current website and a review of the landing page. You pay the ad budget directly to OpenAI.
No. The setup is a one-off price and after the test you decide for yourselves. You can run the campaign on your own, add ongoing management or shut the channel down. We charge nothing for you choosing the last one.
No, and neither can anyone else. The channel is a few weeks old in Sweden and there is still no reliable Swedish data to calculate on. The foreign tests vary wildly: some report a lower cost per lead than in Google, others a fraction of Google's conversion rate. That is why we sell a fixed-price test and an honest answer afterwards, not a promised result.
We go through your niche and your current advertising free of charge and tell you straight whether ChatGPT Ads is worth the money right now. Thirty minutes, no obligations.