Business directory with 25,000+ companies — built to rank
From zero to 215,000 Google impressions in under a month
We were tasked with building Stanplats.se entirely from scratch — a complete business directory for Stockholm with over 25,000 companies. The project required a technically advanced solution capable of handling large datasets while ranking in Google from day one. The result: 215,000 impressions in less than a month after launch.
The brief: a complete business directory from scratch
The client wanted to create Stockholm's most complete business directory — a platform where users can easily find, compare, and contact local businesses. From restaurants and hair salons to logistics companies and dentists. The requirement was clear: the site must handle 25,000+ business pages without compromising speed or SEO.
Existing directory services in Sweden often rely on outdated technology, slow loading times, and poor mobile experience. We saw an opportunity to build something better with modern technology and SEO thinking from the very first line of code.
Technical solution: Next.js, Supabase, and smart data management
We chose Next.js as the framework for its combination of server-side rendering, static generation, and excellent SEO support. Supabase serves as the backend with a PostgreSQL database, authentication, and real-time updates — a scalable foundation that grows with the project. Want to learn more about our web development pricing?
Business data was collected through a combination of API integrations, automated data gathering, and manual quality control. Each business received a unique, SEO-optimized page with structured data, reviews, opening hours, contact information, and categorization.
Features that make a difference
- Smart search with filtering by category, area, ratings, and opening hours
- 200+ categories — from restaurants and gyms to consulting services and education
- Verified businesses with premium listings for increased visibility
- Responsive design with native feel on mobile
- Integrated blog for content marketing and long-tail keywords
- Business dashboard for managing own listing
SEO strategy: architecture that ranks
Building a site with 25,000+ pages that Google actually indexes and ranks requires more than good content. We implemented a carefully planned SEO architecture focused on technical excellence and scalability.
- Unique meta titles and descriptions for every business page, category, and area
- Schema.org structured data (LocalBusiness) on every business page
- Automatic internal linking between related categories, areas, and businesses
- Optimized sitemap structure for efficient crawling of 25,000+ pages
- Server-side rendering for fast First Contentful Paint and better crawling
- Canonical URLs and proper handling of filter parameters
Results: explosive growth from day one
Stanplats.se launched in March 2026. Within the first month, Google Search Console showed impressive numbers: 215,000 impressions, 1,160 clicks, and an average position of 11. The growth curve points steeply upward with no signs of slowing down.
For a brand-new domain to achieve these numbers in under 30 days confirms that the technical SEO foundation is solid. With continued content work and category enrichment, traffic is expected to continue growing significantly.
Looking ahead: expansion and further development
The project is just getting started. Plans include deeper category detail with richer information, launch of an English-language version for international users, and continued growth of the business database. Stanplats.se is built on an architecture that scales — and that's exactly what it will do. Have a similar project? See our other case studies or get in touch directly.
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We build scalable web platforms that rank in Google from launch — whether it's 100 or 100,000 pages.