for local businesses
We create and optimise Google Ads campaigns that bring the right customers to your business. Pay only for clicks from real prospects - with control, transparency and ongoing optimisation.
We don't just manage ads - we build your paid client flow with measurable returns. Every krona in ad budget works to bring you new customers.
one-time fee
per month
per month
* All prices excl. VAT. Ad budget charged separately. We recommend at least 3 months to optimise campaign results.
Complete campaign setup: business analysis, competitor research, keyword collection, ad creation and analytics integration. Ready in 3–5 days.
Daily monitoring, bid adjustments, ad testing, keyword expansion and detailed monthly reporting with online meetings.
Setup and management of product ads in Google. Feed optimisation, Merchant Center and bid management for maximum return on ad spend. As a Google Shopping agency we work with e-commerce businesses that sell through product ads: feed, campaigns and sales follow-up in one setup.
From the first review to ongoing optimisation - without you losing control of the account.
We review your existing account (or your niche if you are new): search terms, competitors, bidding and conversion tracking. This is where 20–40% of wasted budget is usually found.
Keyword research, negative keywords, ad copy in 5–15 variants and extensions. Conversion tracking via Google Analytics 4 is set up from day one. Ready in 3–5 days.
During the first 2–4 weeks we test ads, adjust bids and clean out search terms daily until the cost per lead stabilises at the right level.
Once the campaign delivers, we increase the budget step by step and expand into new campaign types. Every month you see CPL, conversion rate and ROAS in plain language.
With us, the consultant who builds the account is the same person who optimises it and answers when you call, with no hand-over to a junior after setup. That is why you see search terms reports and cost per lead every month, not just clicks and impressions.
The account is run by Bohdan Yavorskyi, who founded SynligWebb and has worked with Google Ads, SEO and websites for small businesses in Stockholm for ten years. What the ongoing work looks like in practice is described in what a Google Ads specialist does week by week.
Bohdan YavorskyiFounder and Google Ads consultant
More about SynligWebb →Google Ads brought more quality leads and relatively low cost per customer. Very satisfied.
Google Ads is Google's advertising system: you pay per click and your ads appear above the organic results when someone searches for what you sell. Advertising on Google is sometimes called Google advertising or paid search advertising. A Google Ads agency plans, builds and optimises that advertising on behalf of businesses. The agency picks keywords, writes ads, sets bids and filters out irrelevant clicks - so the ad budget goes to people who are actually about to buy. The difference versus doing it yourself is rarely in launching the campaign, but in the ongoing optimisation: search terms reports, negative keywords and bidding strategies decide whether the same budget delivers 5 or 25 leads per month. The service was called Google AdWords until 2018, so an AdWords agency today does the same work under the new name. We manage Google Ads in Stockholm and for businesses elsewhere in Sweden, and the work happens online wherever you are.
Keep two costs apart: the ad budget that goes to Google and the agency fee for managing the campaigns. The click price is set in an auction for every search and in Swedish accounts is usually 10–150 kr for service businesses and 3–15 kr for e-commerce.
Our fee is fixed: setup from 6 000 kr (one-time) and ongoing management from 4 000 kr/mo - regardless of the size of your ad budget. We never take a percentage of your media budget, so we have no incentive to make you spend more than necessary. A deeper calculation with click prices for eight industries and three budget scenarios is in our guide What does Google Ads cost in Sweden?
A simplified but realistic scenario for a service business in Stockholm: with a 10 000 kr monthly budget and 20 kr per click, you get roughly 500 visitors actively searching for your service. If the landing page converts at 5%, that is 25 enquiries - 400 kr per lead. Close one deal in three and the budget brings seven to eight new customers per month. At a customer value of 15 000 kr, the campaign pays for itself just over ten times. Count backwards from your customer value, not forwards from the budget - then you see straight away whether Google Ads is the right channel.
Google's campaign types are increasingly AI-driven, and the right choice depends on data volume and goals:
SEM (Search Engine Marketing) is the umbrella term for search visibility - paid advertising and organic search optimisation combined. As an SEM agency we work both sides: the ads capture demand from day one, while our work as an SEO agency in Stockholm builds positions that keep delivering without a cost per click. Keyword data from the campaigns also shows exactly which pages the SEO work should prioritise - which is why the combination costs less than the parts separately. The paid side is also called keyword advertising or paid search advertising (PPC).
Free campaign review: if you already have a Google Ads account, we go through search terms, bidding and tracking - and show exactly where the budget leaks. No obligations, via the form at the top of the page.
Setup from 6 000 kr includes business and competitor analysis, keyword research, ads in 5–15 variants, extensions and connection to Google Analytics 4. Ongoing management from 4 000 kr/mo includes campaign monitoring, bid adjustments, ad tests, new negative keywords and a detailed monthly report. You pay the ad budget to Google separately, and the fee stays the same however large the budget is.
Yes. Google Ads is managed online, so the account review, the campaigns and the monthly report look the same for a business in Uppsala or Luleå as for one in Stockholm. We work with clients across Stockholm County and the rest of Sweden and meet on video.
The one that fits your budget and industry, not necessarily the biggest. Ask three control questions: Do you own the account yourself, with full access to data and history? Does the agency charge a fixed fee or a percentage of the media budget (the percentage model rewards higher spend, not higher returns)? Do you get to see search terms reports and the actual cost per lead in the report - or just clicks and impressions? Our answers: yes, fixed fee, and yes.
Yes, always. We create the account in your name and you have full access. If the collaboration ends, you keep the account with all data and history.
The most common causes: the campaign lacks negative keywords (budget leaks to irrelevant searches), the ad leads to the homepage instead of a targeted landing page, or conversion tracking is missing so optimisation runs blind. A search terms report review often finds 20–40% of wasted budget.
No - but the pricing model is unusually fair: appearing in the search results costs nothing, you only pay when someone clicks your ad (CPC, cost per click). Click prices in Sweden typically run 3–150 kr depending on industry. What can get expensive is a poorly managed account - without negative keywords you pay for clicks that never become customers. For a local business in Stockholm, 5,000–15,000 kr a month is a reasonable starting budget.
Unlike SEO, Google Ads delivers results immediately - often the same day the campaign launches. However, it takes 2–4 weeks of optimization before the campaign reaches its full potential.
Google Ads captures existing demand - customers actively searching for what you offer, with high purchase intent. Meta Ads creates demand by showing ads to relevant audiences before they search. For most local service businesses Google Ads delivers the fastest ROI; e-commerce and visual products often win with a combination.
ROAS is the revenue per advertising krona: 4 000 kr in sales on 1 000 kr in ads gives a ROAS of 4. To be able to measure it we set up Google Analytics 4 and conversion tracking from day one, so every lead and purchase is tied to the right campaign. The monthly report shows cost per lead (CPL), conversion rate and ROAS - not just clicks and impressions.
We analyse your competitors and niche for free - no strings attached. Book a review and see how Google Ads can drive more clients to your business.