How much does a website cost in 2026?
Prices, packages and what affects the cost

"How much does a website cost?" is one of the most common questions we receive from businesses in Stockholm. The answer depends on the type of site, functionality and level of ambition. In this guide, we cover current prices for 2026 — from a simple landing page to full-scale e-commerce.
What affects the price of a website?
The price of a professional website is determined by several factors. Here are the most important ones:
- Number of pages — a landing page with 1–3 pages costs significantly less than a business site with 30 pages.
- Design — custom design costs more than a template-based solution but creates a stronger brand impression.
- Functionality — contact forms, booking systems, e-commerce, multilingual support and third-party integrations increase complexity.
- SEO optimization — a site built with search engine optimization from the start ranks faster and delivers better return on investment.
- Technology choice — modern frameworks like Next.js require more expertise but deliver superior results in speed and ranking.
Price overview — from landing page to e-commerce
Below you can see typical price ranges for professional websites in Sweden 2026:
| Type of website | Price range | Number of pages | Delivery time |
|---|---|---|---|
| Landing page | 10 000 – 20 000 kr | 1–3 pages | 1–2 weeks |
| Business website | 20 000 – 50 000 kr | 5–30 pages | 3–6 weeks |
| E-commerce / product catalog | 40 000 – 100 000 kr | 50–500 pages | 6–12 weeks |
| Web application | 80 000 – 200 000+ kr | Varies | 8–16 weeks |
At SynligWebb, we offer transparent one-time prices: Landing page from 16 000 kr, Business website from 26 000 kr and E-commerce from 60 000 kr — including design, development, SEO optimization and 30 days of support.
Ongoing costs beyond the website itself
In addition to the one-time cost of development, there are ongoing costs:
- Domain name — 100–200 kr per year for a .se domain.
- Web hosting — 500–3 000 kr per year depending on traffic and performance.
- SSL certificate — often included in hosting, otherwise 500–1 000 kr per year.
- Maintenance and updates — 500–5 000 kr per month depending on the site's complexity.
- SEO work — 3 600–50 000 kr per month for ongoing search engine optimization.
Cheap website vs. professional — what do you get for your money?
There are plenty of "free" website builders like Wix, Squarespace and WordPress.com. But what are the real differences compared to a professionally built site?
| Free tools (Wix etc.) | Professional agency | |
|---|---|---|
| PageSpeed | 40–60 | 90–100 |
| SEO potential | Limited | Full control |
| Unique design | Template-based | Custom-made |
| Mobile load time | 3–6 seconds | Under 1 second |
| Hidden costs | Premium plans, plugins | One-time price, all included |
| Code ownership | Platform-locked | Full ownership |
| Scalability | Limited | Unlimited |
A cheaper solution can work for a hobby site, but for a business that wants to generate leads and be visible on Google, a professional site makes an enormous difference in conversion and ranking.
Why does a Next.js site cost more — and why is it worth it?
We build with Next.js and React — modern technologies behind sites for Netflix, Uber and TikTok. Why do we choose this technology?
- Static Site Generation (SSG) — pages are pre-built and served lightning-fast without a database.
- PageSpeed 90+ — Google rewards fast sites with higher ranking.
- Built-in SEO — automatic generation of sitemap, hreflang, schema.org and meta tags.
- Future-proof — the React ecosystem is the largest in the world with continuous development.
- Better conversion — every second of faster load time increases conversion by up to 7%.
How we work at SynligWebb
We believe in transparency and simplicity. Here is our process:
- Free consultation — we discuss your goals, target audience and budget.
- Fixed-price quote — no surprises or hidden fees.
- Design & development — we build your site with a focus on conversion and SEO.
- Launch & support — we launch the site and provide 30 days of technical support.
- Growth — we offer ongoing SEO, Google Ads and web maintenance for continued growth.
We deliberately limit the number of clients to give each project full attention and quality. This means faster delivery, better communication and measurably better results.
Further reading
Want to understand exactly what SEO work involves and why it's an ongoing cost rather than a one-off purchase — read What is SEO?. If you run e-commerce or SaaS, it's also worth looking at Affiliate Marketing for Swedish Companies — where others sell on your behalf for commission instead of you paying per ad click. For concrete SEO package pricing, see our SEO agency page.
Frequently asked questions about website prices
What does a simple website cost in Sweden?
A simple landing page typically costs 10 000–20 000 kr. At SynligWebb, we offer landing pages from 16 000 kr including design, SEO optimization and 30 days of support.
Why do prices vary so much between agencies?
Price differences are mainly due to technology choice, design complexity, SEO optimization and support level. An agency that builds with modern frameworks (Next.js) and includes SEO from the start delivers better long-term return on investment.
Can I build a website for free?
Yes, with tools like Wix or WordPress.com, but you pay in the form of limited speed, SEO potential and design. For a business that wants to be visible on Google and generate leads, we recommend a professional solution.
Ready to build your website?
Book a free consultation — we'll help you find the right solution and budget.